People-Centred Change and Internal Communication Specialists
Hello
Let us introduce ourselves. We’re Ann-Marie and Howard, True’s founders.
We help organisations build:
understanding of change
trust in leadership
engagement and advocacy among employees
Because sustainable change only happens when people choose to support it.
If you’re looking to improve employee engagement, change communication, or AI adoption, we’d love to hear from you.
PS If you’re interested in how we got our name we wrote about the story of our name here
How we work
Practical, Behavioural and Results-Focused
Our approach is grounded in a deep understanding of how people think, feel, and behave during complex change and transformation.
With decades of experience working at senior levels in large organisations, we know:
what works in real-world change programmes
what fails to land with employees
how to turn strategy into action
how to build trust, develop capability and support employees through AI-driven change using our proven people-centred approach.
End to End Support through a specialist network
True is an independent consultancy that partners with a trusted network of specialists across:
design
film and content production
research and insight
This allows us to deliver a fully integrated, end-to-end service—from strategy through to execution.
Winning the Battle for Logic and Emotion
Successful change isn’t just about rational arguments. Organisations need to win both:
the battle for logic (clear strategy, compelling rationale)
and the battle for emotion (trust, belief, and advocacy)