True signs Global Alliance Venice Pledge for responsible AI

We’re proud to share that True is now a signatory of the Global Alliance’s Venice Pledge a global commitment to ethical, responsible, and human-centred use of artificial intelligence in communication.

At True, we believe AI has the potential to transform the way we work but only if it’s developed and adopted in a way that puts people first. By signing the Venice Pledge, we’re reaffirming our commitment to transparency, accountability, and inclusion in the use of AI across internal communications, employee experience, and digital change.

The 7 Responsible AI Guiding Principles

1. Ethics First

2. Human-Led Governance

3. Personal and Organizational Responsibility

4. Awareness, Openness, and Transparency

5. Education and Professional Development

6. Active Global Voice

7. Human-Centered AI for the Common Good