Building a site communications network to strengthen trust, relevance and two‑way dialogue across operational sites
The Brief
A multi-site European manufacturing organisation wanted to improve the effectiveness of internal communications reaching its operational sites. The aim was to foster genuine two-way dialogue between the central team and local sites ensuring that key messages were clear, relevant, and responsive to operational needs.
Our Approach
Discovery
An initial discovery phase including several calls and a visit to sites across Europe helped us to understand the current communication landscape. This included understanding the diverse ways that each site communicated, as well as the ways that central messages were received and actioned.
What we Delivered
With the output of the Discovery being some targeted recommendations, True designed and implemented a communications infrastructure that would allow the new network to flourish. This included:
Establishing a Site Communications Network to bridge local and central priorities using our TRUER™ model
Coaching support to the Central Communications team so they were set up to work with the network to deliver success
Tailored training to equip the new Network members with practical skills and tools
Development of a bespoke workbook full of practical tools and tips to assist the network members in their new site communications role.
Looking Ahead
With the company having gone through a merger since the initial rollout, the organisation is now expanding the communications site champion network we helped establish opening it up to colleagues from both organisations to support consistent messaging, shared learning, and a more connected culture across all sites.
