Internal Communications Measurement

Internal communication teams are under increasing pressure to demonstrate impact. But too often, measurement still focuses on what is easiest to count rather than what is most useful to understand.

Opens, clicks and views can tell you whether communication was distributed. They do not tell you whether people understood it, trusted it or acted on it.

At True, we help organisations measure internal communication in a way that connects to real business outcomes.

Our approach

We work with clients to align communication objectives to organisational priorities so that measurement becomes a strategic tool for decision-making, not simply a reporting exercise.

Our approach:

• Reviewing your existing approach to measurement and providing clear  recommendations for improvement

• Using our methodology we work with your teams to develop and implement an internal communication  measurement framework  that aligns with industry best practice

• Ongoing support to make measurement and evaluation part of everyday practice,

• Practical workshops to give your IC team the tools and confidence to measure what matters