Winning the Battle for Logic and Emotion

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Successful change isn’t just about rational arguments. Organisations need to win both:

  • the battle for logic (clear strategy, compelling rationale)

  • and the battle for emotion (trust, belief, and advocacy)

Successful change isn’t just about rational arguments. Organisations need to win both:

  • the battle for logic (clear strategy, compelling rationale)

  • and the battle for emotion (trust, belief, and advocacy)