Upcoming events
Using Behavioural Science to deliver change that sticks
Move Beyond Awareness: Using Behavioural Science to deliver change that sticks
Awareness doesn’t change behaviour.
If you want people to adopt new ways of working, follow new processes or make different choices, you need to understand why behaviour happens—and design change that works with human psychology, not against it.
This practical, live masterclass helps internal communicators, change and people professionals move beyond information campaigns to influencing what people think, feel and do, using proven behavioural science.
Across three mornings , you’ll work on a real organisational challenge and leave with a behaviourally informed campaign or change plan you can use immediately.
Format & Dates
Live on Microsoft Teams
3 × 3‑hour sessions
9.30am–12.30pm
Tue 30 June | Tue 7 July | Tue 14 July
Places are limited
Using Behavioural Science to deliver change that sticks
Join us on 12 May 2026 for a discussion on how to use behavioural science to deliver change that sticks with Ann-Marie Blake and Russell Cartwright.
Employees are being asked to act on more information than ever before from new ways of working and AI, to health and safety and ongoing organisational change. Simply communicating more isn’t the answer.
That’s where behavioural science comes in. In an environment overloaded with information, understanding behavioural science gives us an evidence-based toolkit to design campaigns and communication that cut through, and crucially drive action even with limited budgets.
The webinar will provide a practical overview of behavioural science and you will leave with simple tools you can apply immediately to your work.
If you are an Internal communication, change or HR professional looking to help improve leadership, communication and drive adoption this webinar is for you. If you would like us to run this as a bespoke session for your team please get in touch at hello@true-comms.com
Training: People Centred Change
Delivered over two half days (17 and 24 March) this course delivered through the Institute of Internal Communications explores how people really experience change and how you can design communications that create understanding, credibility and genuine commitment,
Listening, AI and the Future of Internal Communication
Rethink internal comms from broadcasting to decision-grade insight. Learn why listening matters, how AI accelerates insight, and what’s next
This free one-hour webinar is designed as a high-impact introduction to a longer, paid Masterclass. It will challenge communicators to rethink the role of internal communication, moving from broadcasting to providing decision-grade insight.
Participants will explore why listening is business-critical, how weak listening puts trust, performance and change at risk, and how AI can help communicators rapidly convert employee input into insight leaders can act on.
The session will provide practical provocation, initial capability building and a clear view of what will be explored in greater depth in the Masterclass.
Leading Change through Communication in an age of AI
Practical change management training to help communicators lead change, build trust and support successful AI adoption.
Workshop: Leading your teams through organisational change
This interactive virtual workshop is designed for managers and leaders who want to apply the principles of people-centred change in real situations. You’ll leave with practical tools, fresh insights, and the confidence to guide your teams through change with empathy and impact.
Workshop: Leading Change through Communication
Join Howard and Ann-Marie for a 3.5 hour interactive workshop that will give you the tools, techniques, and confidence to design, deliver, and measure people-centred change communication that cuts through noise, builds trust, and supports lasting change.
Managing and Leading People Through Organisational Change.
Are you interested in learning how people-centred change really works? From new ways of working to the rapid rise of AI, employees are being asked to adapt to multiple shifts at once. With so much change happening simultaneously, it’s more important than ever to put people at the heart of the journey.
Join us on 29 September 2025 for a free webinar with Professor Julie Hodges, leading expert and author of several books on organisational change includingManaging and Leading People Through Organisational Change.