Critical Thinking in an age of AI

In an era where AI tools are transforming how we work, there’s a risk that teams become over-reliant on automation and lose the ability to question, analyse and apply judgement.

For internal communicators, critical thinking isn’t just a nice-to-have. It’s what allows you to test assumptions, challenge the “auto-generated” answer, and ensure your messages land with clarity, empathy and impact. I

In this article, first published by PR Moment, our co-founder Ann-Marie Blake explores why critical thinking matters now more than ever – and how you can build it into your communication practice.